From a German design brand to an international luxury brand – in 3 years.
Watch it in 72 sec
In a product-oriented market that isn't top of mind we established Occhio as the first storytelling lifestyle brand.
At Martin et Karczinski I was fortunate to contribute directly to Occhio's successful transformation story. In the process of the last 3 years the proclaimed mission "a new culture of light" became reality by gaining significant international relevance and doubling revenue every other year.