Agency Martin et Karczinski
StarringMads Mikkelsen, Sofia Boutella
DetailsEntirely shot in Tarragona, Spain the campaign features Occhio's highlight product Mito in two variations. The circular product range stands for the expressive dancer, the linear for the purist architect.
RoleI was part of a small team for the development and conception of the campaign. During production I worked as an art director managing the printed ad campaign shooting.
Short film "The Charm"
with Mads Mikkelsen and
Sofia Boutellaof 06
Print ad for Mito linear product range
Print ad for Mito circular product range
Double spread for highlight product Mito largo
Adaptation for digital channels
>1 mio views
+130% product sales
80k unique visits