The Charm

The Charm – a story of two opposites sharing one aspiration: perfection. Both their lives are staged for a choreography of professionalism to express their vision. A tale of love and light.

Client Occhio
StarringMads Mikkelsen, Sofia Boutella
DetailsEntirely shot in Tarragona, Spain the campaign features Occhio's highlight product Mito in two variations. The circular product range stands for the expressive dancer, the linear for the purist architect.
RoleI was part of a small team for the development and conception of the campaign. During production I worked as an art director managing the printed ad campaign shooting.

Short film "The Charm"
with Mads Mikkelsen and
Sofia Boutellaof 06

Print ad for Mito linear product range

Print ad for Mito circular product range

Double spread for highlight product Mito largo

Adaptation for digital channels

>1 mio views
+130% product sales
80k unique visits
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