Profan means the simple, unholy and also common and despicable, which characterizes the idea of a fashion brand that dedicates to exactly that. Provokingly simple, raw and plain.
It is a fashion concept of boutique products with a purist appeal inspired by the simplicity and timelessness of nature and the imperfect.

DetailsThe design language is influenced by Wabi-sabi and Scandinavian minimalism.
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